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“As a Southern California guitar-maker for over 75 years, we are struggling to process what our diverse and deep-rooted music scene has lost”: Fender launches initiative to replace instruments and gear destroyed by L.A. wildfires
Fender is joining the growing list of music companies and organizations providing relief to musicians in the L.A. area who have been severely impacted by the wildfires, a tragedy that has now entered its ninth day.
“We are devastated by the fires continuing to rage across Los Angeles – a city that many of our employees and artist communities call home,” posted the guitar giant on its official website.
“As a Southern California guitar-maker for over 75 years, we are struggling to process what our diverse and deep-rooted music scene has lost. We grieve alongside you.
“We know how important music is – not just to an artist's livelihood, but to every player's health and happiness. If you are a musician who has lost an instrument or gear we invite you to submit details on this page. We will respond and help replenish requests to the best of our abilities.”
According to a statement later posted on social media, Fender is initially committing $100,000 to these efforts. To benefit from this initiative, impacted musicians need to fill out a form on Fender's website, including a description of the items lost – ideally with serial numbers – and a biography, alongside personal details.
“As we continue to process the magnitude of this tragedy, we are currently identifying more ways we can help the L.A. music community rebuild,” the statement continues. “Expect more announcements over the coming weeks as we understand how best to do so amidst this still-evolving situation.”
Janelle is a staff writer at GuitarWorld.com. After a long stint in classical music, Janelle discovered the joys of playing guitar in dingy venues at the age of 13 and has never looked back. Janelle has written extensively about the intersection of music and technology and how it is shaping the future of the music industry, and has a special interest in shining a spotlight on traditionally underrepresented artists and global guitar sounds. She also had the pleasure of interviewing Melissa Auf der Maur, Yvette Young, Danielle Haim, Fanny, and Karan Katiyar from Bloodywood, among others. When she's not writing, you'll find her creating layers of delicious audio lasagna with her Anglo-Maltese, art-rock band ĠENN.
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