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Fender Announces Opening of Free Public Visitor Center and Factory Tours

Fender Musical Instruments Corp. has announced the opening of its new Corona, California, Visitor Center and the inauguration of free public tours of the adjacent manufacturing facility.

This marks the first time in Fender’s 65 years that the company has opened its doors to the public.

In the 8,600-square-foot Visitor Center, exhibits include interactive displays of modern Fender products, historic instruments, rare photos and artifacts, a tribute to Leo Fender, the Fender Hall of Fame, video presentations on the evolution of the electric guitar, displays presenting reflections on Fender by musicians throughout the history of modern music and more.

The facility includes a retail shop where visitors can browse and purchase Fender apparel, accessories, collectibles and other items. Guests can also buy instruments or design and buy their own instruments. The Visitor Center is also the starting (and concluding) point for the public tours of the adjacent factory and Custom Shop.

The Fender Visitor Center will open to the public Monday, September 19, at which point the twice-daily factory tours will also begin. The Visitor Center is at 301 Cessna Circle, Corona, CA 92880, and it will be open 8 a.m. to 5 p.m. Monday to Friday. The 45- to 60-minute factory tours take place 10 a.m. and 11:30 a.m. every weekday except Wednesday.

For more information, visit fender.com/visitorcenter (opens in new tab) or call 951-898-4040.

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Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor, and his non-Pulitzer-Prize-winning stories have appeared in Guitar Aficionado, Vintage Guitar, Total Guitar and countless other publications, including 13.7 metric tons of daily newspapers. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton and Ty Tabor chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab) (one of which appears in the 2015 Disney film 'Tomorrowland' starring George Clooney and Britt Robertson). He's in two NYC-area bands and plays Teles with four-way switches, B-benders and semi-snazzy aftermarket pickups. He quotes Terry-Thomas twice daily.