Fender is taking on Amazon’s cheap guitar sellers at their own game by launching a Chinese-made Strat for $119

A girl playing a Squier Debut Stratocaster on the floor of her bedroom
(Image credit: Fender / Amazon)

Fender appears to be taking on Amazon’s cheap import guitar sellers with the launch of its own ultra-affordable Squier Stratocaster line, dubbed the Debut

The cult of the import bargain has been around since Japanese firms first started ‘borrowing’ classic designs in the 1970s, but in recent years it has shifted into a new gear, particularly at the entry-level end of the market.

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Matt Parker
Features Editor, GuitarWorld.com

Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.