Any self-respecting heavy metal aficionado should be able to identify the heart-pounding sound of Black Sabbath and Heaven and Hell bassist Geezer Butler within seconds. But not all of Butler's millions of devoted fans knew that he's just as passionate about his vegan diet as he is about his music — until now. That's because Butler has teamed up with peta2 — the world's largest youth animal rights organization — to shoot a brand-new pro-vegetarian ad featuring Butler as he picks at his bass next to the tagline "I'm Geezer Butler, and I'm a Vegan."
"I used to eat meat when I was a little kid, but I didn't know where it came from," says Butler, who was born in Birmingham, England. "And one day, I cut this piece of meat open, and blood came out of it, and I asked me mother, 'Where did this come from?' and she said, 'From animals,' and that was it."
In an exclusive interview with peta2, Butler talks about how he enjoys having friends over for dinner, serving them faux meat, and waiting for the compliments to start rolling in before telling his guests that they just ate a delicious vegan meal. And his compassion for animals goes beyond the dinner table. Butler and his wife are very involved in the battle against puppy mills and the cat and dog overpopulation crisis. "There are so many dogs and cats and all kinds of animals [who] need homes," he says. "You know, there's no reason to go out and buy them from a pet shop when you can just get them from your local shelter."
Watch the video here:
In addition to his considerable skills on the bass, Butler has also penned the lyrics for many Black Sabbath hits. His first studio album with Heaven and Hell, The Devil You Know, is on sale now.
Butler joins a growing list of musicians — including Lamb of God's Chris Adler, Brian Fair of Shadows Fall, Trent Reznor, and Rob Zombie — who have teamed up with peta2 to inspire kids to challenge outdated and cruel attitudes about animals.