Gibson launches Reverb store to sell one-of-a-kind prototype guitars, demo models and artist-played instruments

Gibson Demo Shop
(Image credit: Gibson/Facebook)

Gibson has launched an official store on Reverb, in which it will sell one-of-a-kind prototypes, demo guitars, pre-played artist models and more. 

The Gibson Demo Shop kicked off yesterday (November 24) with an initial run of 40 instruments. 

As the guitars are technically second-hand, each has been put through a 35-point inspection courtesy of the Gibson Repair and Restoration team, and comes with both a certificate of verification and a two-year warranty “centered on playability“, according to the guitar giant.

The range boasts prototypes from higher-end Les Paul Standards priced at $2,499, to more affordable SG Juniors at $1,399.

Gibson says that the store will expand over time to include more one-of-a-kind instruments.

“We are excited to launch the Gibson Demo Shop in partnership with Reverb, the established online marketplace for guitars and beyond,” says Gibson's Cesar Gueikian.

“We are making unique prototypes, demo and modified guitars, as well as guitars played by our artists that fans will love, available on the Demo Shop.”

“Gibson is giving players an incredible opportunity to own some truly unique guitars – many that weren’t previously available for purchase – and I couldn’t be more excited that Reverb’s global community of music makers will have access to this gear,” adds Jim Tuerk, Director Of Business Development at Reverb.

To check out the full first run of listings, head over to the Gibson Demo Shop.

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Sam Roche

Sam was Staff Writer at from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.