NAMM 2024: “Sustainably taking the art of guitar manufacturing to new heights and new sounds”: Martin ushers in a new era of acoustic guitar innovation with the GPCE Inception – and the results could be game-changing

NAMM 2024: Martin has sought to reinvent the wheel of acoustic guitar manufacturing by debuting its precision-engineered GPCE Inception model – an instrument that introduces a “new innovative approach to building acoustic guitars”.

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Matt Owen
Senior Staff Writer,

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.