NAMM 2020: The $560,000 Coronation Stratocaster leads Fender's jaw-dropping Custom Shop line-up

Fender Custom Shop NAMM 2020
(Image credit: Future)

NAMM 2020: Fender have announced a plethora of new Custom Shop electric guitars ahead of this year's show, including additions to the Custom Artist Collection for Jimmy Page and Eric Johnson. The American guitar giant has also entered the new decade with the introduction of the Annual and Prestige collections.

While the Annual Collection has been conceived to showcase the latest innovations and developments at the Custom Shop, the Prestige Collection is a range of guitars, each built by a single Fender Master Builder with no limit whatsoever on budget.

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Sam Roche

Sam was Staff Writer at from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.