PRS announces a Virtual Launch Party for its 2021 guitar lineup that anyone can attend

PRS Guitars Virtual Launch Party 2021
(Image credit: PRS Guitars)

NAMM 2021 isn't taking place in the physical realm this year, but you'll find all the hottest January gear launches in our guide to the biggest guitar, amp and pedal releases of 2021 so far.

Although NAMM 2021 won't be going ahead in its regular format, PRS Guitars intends to continue its annual tradition of releasing its new models of guitars in the New Year, announcing a Virtual Launch Party for January.

The online event – which anyone can attend – will be streamed live on the PRS YouTube channel and will give those watching a first look at the new lineup of electric guitars, acoustic guitars and bass guitars.

Director of Marketing Judy Schaefer said that "January has traditionally been a time that we announce new gear – 2021 will be no different."

She goes on to confirm the imminent arrival of "all-new models, updated models", and even teased the return of "a couple past favorites".

As well as getting a glimpse of the new gear, virtual attendees will be treated to a number of special guests and live performances. Currently penciled in for appearances are Mark Tremonti, Zach Myers and Jimmy Herring.

A number of PRS artists, including Magnolia Boulevard, will be performing, as well as several of the new 2021 PRS Pulse musicians, with more to be announced.

The virtual launch party is on January 14 2021 at 7:00pm EST. Visit PRS Guitars for more info and to register for updates on the event.

Despite all the excitement surrounding the new models, we won't be holding our breath for a new-look sunburst Silver Sky any time soon, with John Mayer recently revealing he has no intentions of making one while in conversation with Paul Reed Smith.

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Matt Owen

Matt is a Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.