“The guitar business has lost one of the greats”: The man who named the Tube Screamer, Sammy Ash, passes away aged 65

Sammy Ash – COO of Sam Ash and namer of the Tube Screamer pedal
(Image credit: Jesse Grant / Stringer / Getty Images)

Sammy Ash, best known as the COO of instrument retailer Sam Ash, has died aged 65. 

Ash was diagnosed with Stage 4 Melanoma a year ago and is described as having fought the disease “quietly but courageously”. 

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Matt Parker
Features Editor, GuitarWorld.com

Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.