Summer NAMM 2019: Gibson Announces New Authorized Partnership Program

Gibson CEO and President James "JC" Curleigh at the company's Winter NAMM show opening party

Gibson CEO and President James "JC" Curleigh at the company's Winter NAMM show opening party (Image credit: Harmony Gerber/Getty Images)

Summer NAMM 2019: After announcing its shift from “confrontation toward collaboration” earlier this month, Gibson has unveiled its Authorized Partnership Program, a new initiative that will enable boutique guitar builders the opportunity to work directly with the company on instruments that mirror “iconic shapes” like the Flying V and Explorer.

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Richard Bienstock

Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.