Andy Mooney

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Andy Mooney

Fender CEO Andy Mooney: “I think the guitar today is in a better place than it’s ever been. I’m hugely optimistic about the future”

By Matt Owen published

From a souped-up signature guitar strategy and the expansion of the Acoustasonic range to a digital amp development that will “blow peoples’ minds”, Mooney looks ahead to what could be a pivotal year for Fender

Fender headstock

Fender CEO Andy Mooney explains why Fender isn’t at this year’s NAMM – and what needs to change before it returns

By Matt Owen published

The company's head honcho said he'll “never say never” about returning to the trade show, but it doesn't look likely any time soon

Andy Mooney

Fender CEO Andy Mooney: “There are still heaps of virtuoso players, but there are fewer guitar gods now”

By Sam Roche published

More people are playing guitar than ever, says the Big F's main man, but they're doing so “for more reasons than just wanting to be a rock star”

Woman playing guitar

Research by Fender suggests women buy guitars online because they “aren't treated well” in shops

By Sam Roche published

CEO Andy Mooney reflects on how data collected when he joined the company in 2015 has shaped the company's business strategy ever since

Fender American Acoustasonic Jazzmaster

Fender CEO Andy Mooney hints at more affordable Acoustasonic models to come

By Matt Parker published

The Big F's big cheese says we might see a stripped-down entry-level range of the groundbreaking hybrid acoustic electric guitar being manufactured in Southeast Asia

Fender guitar headstock and Fender amp

Fender CEO Andy Mooney “not optimistic” that guitar and amp supply chain struggles will improve any time soon

By Matt Owen published

Mooney reported Fender still feels the effect of astronomical demand and pandemic-induced stock shortage problems, and will continue to do so for the foreseeable future

Andy Mooney

Fender CEO Andy Mooney: “When that article came out with the headline ‘Guitar is dead’, that was the definition of fake news”

By Amit Sharma published

The head honcho on Fender's record-breaking year, how guitar players have changed since the company's inception, and the business lessons he learned from Steve Jobs