Latest about Fender Japan
Fender sets its sights on Shanghai with first Artist Showroom in China
The global guitar brand is continuing the expansion of its Artist Showroom concept with a new location in Shanghai
Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality
Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone
Fender is changing the way it approaches signature guitars – and it’s starting with a Japanese pop-rock band named after the Red Hot Chili Peppers
The Chilli Beans Moto Mustang, Lily Cyclone and Maika Mustang Bass are the first Fender Japan signature guitars built in Indonesia – and their beginner-focused spec signals further shifts for the company
Fender wrangles Godzilla for a monster guitar collaboration – featuring two company firsts
As well as an otherworldly $36,000 Custom Shop Stratocaster with a Godzilla roar button, two Made in Japan models are also packing some flashy new tech
I went behind the scenes at Fender Japan to find out why its guitars are so radically different – and what’s stopping them reaching the US
Fender Japan makes some of the iconic guitar firm’s most exciting products, but we know very little about how it operates… until now
Fender Japan revives an unconventional classic with new Blue Flower Series
Three Fender models are dressed in the floral design, which emerged in the 1960s alongside the revered Paisley finish
Fender Japan celebrates the ’60s with the return of its Traditional Collection
The collection’s Class of 2025 offers the firm’s premium craftsmanship and a raft of nostalgic colorways
These are the gear releases that have caught my eye this week – and the essential launches you might have missed
New drops from JHS Pedals, Fender, Victory, and more that need to be on your radar this week
Fender Japan assembles all-star group of elite Masterbuilders for its most ambitious builds yet
The four high-end builds, inspired by each suit from a deck of cards, represent the pinnacle of Fender Japan's guitar artistry
I journeyed to the only dedicated Fender store in the world – and found out how it could change the future of guitar retail as we know it
From all-star guest appearances to the world’s biggest collection of Custom Shop and made-in-Japan guitars, Fender Flagship Tokyo is the guitar store I’d always dreamed of
