Latest about Fender Japan
Fender Japan drops its MIJ Hybrid II 2026 Collection – and we can’t get enough of those new finishes
New Fender Japan models offer vintage-styled specs, modern tweaks, updated electronics and absolutely killer colorways
Fender has announced its new CEO – what does it mean for the future of the iconic guitar brand?
Fender’s new CEO pioneered the firm’s most talked-about projects. Now he’s taking his innovative Fender Japan ethos global
Fender sets its sights on Shanghai with first Artist Showroom in China
The global guitar brand is continuing the expansion of its Artist Showroom concept with a new location in Shanghai
Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality
Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone
Fender is changing the way it approaches signature guitars – and it’s starting with a Japanese pop-rock band named after the Red Hot Chili Peppers
The Chilli Beans Moto Mustang, Lily Cyclone and Maika Mustang Bass are the first Fender Japan signature guitars built in Indonesia – and their beginner-focused spec signals further shifts for the company
Fender wrangles Godzilla for a monster guitar collaboration – featuring two company firsts
As well as an otherworldly $36,000 Custom Shop Stratocaster with a Godzilla roar button, two Made in Japan models are also packing some flashy new tech
I went behind the scenes at Fender Japan to find out why its guitars are so radically different – and what’s stopping them reaching the US
Fender Japan makes some of the iconic guitar firm’s most exciting products, but we know very little about how it operates… until now
Fender Japan revives an unconventional classic with new Blue Flower Series
Three Fender models are dressed in the floral design, which emerged in the 1960s alongside the revered Paisley finish
