Fender Japan

The Big F’s Japanese branch has reprised a literal approach to the f-hole design following a limited edition run in 2021

Red and Green models celebrate the franchise’s 30th anniversary in pixelated style

The collaboration pays tribute to the label that emerged from one of the Beatles’ most divisive tours

The Made in Japan Limited Japan-Inspired Collection Stratocaster celebrates Japanese culture with five fresh aesthetics

New neck heels, body binding and Turbo Tone Boost functions have been rolled out across the new range

Stratocaster lattes and Six String Burgers are now a thing in downtown Tokyo

New Fender Japan models offer vintage-styled specs, modern tweaks, updated electronics and absolutely killer colorways

The global guitar brand is continuing the expansion of its Artist Showroom concept with a new location in Shanghai

Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone