Fender Japan

Latest about Fender Japan

Fender Japan Limited Japan-Inspired Collection Stratocaster
Fender Japan’s new Stratocaster collection is inspired by Kyoto, katanas and matcha

By Phil Weller Published

The Made in Japan Limited Japan-Inspired Collection Stratocaster celebrates Japanese culture with five fresh aesthetics

3 Comments
Electric Guitars
Fender Japan Limited Active Modern Series
Fender Japan reimagines the hits with the Active Modern series – let’s hope the US branch is taking notes

By Phil Weller Published

New neck heels, body binding and Turbo Tone Boost functions have been rolled out across the new range

Electric Guitars
Fender Cafe Shimokitazawa
Telecaster maple latte, anyone? Fender has launched its first standalone coffee shop in Japan

By Phil Weller Published

Stratocaster lattes and Six String Burgers are now a thing in downtown Tokyo

Music Industry
Fender Japan MIJ Hybrid II 2026
Fender Japan drops its MIJ Hybrid II 2026 Collection – and we can’t get enough of those new finishes

By Phil Weller Published

New Fender Japan models offer vintage-styled specs, modern tweaks, updated electronics and absolutely killer colorways

Electric Guitars
Edward ‘Bud’ Cole poses with his 1969 Made-in-Japan Telecaster Thinline Reissue
Fender has announced its new CEO – what does it mean for the future of the iconic guitar brand?

By Michael Astley-Brown Published

Fender’s new CEO pioneered the firm’s most talked-about projects. Now he’s taking his innovative Fender Japan ethos global

4 Comments
Electric Guitars
1st Floor - Fender Artist Showroom Shanghai
Fender sets its sights on Shanghai with first Artist Showroom in China

By Janelle Borg Published

The global guitar brand is continuing the expansion of its Artist Showroom concept with a new location in Shanghai

Music Industry
Fender Guitar Design Contest 2025 winners
Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality

By Michael Astley-Brown Published

Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone

Electric Guitars
Fender Japan Chilli Beans. signature models
Fender is changing the way it approaches signature guitars – and it’s starting with a Japanese pop-rock band named after the Red Hot Chili Peppers

By Michael Astley-Brown Published

The Chilli Beans Moto Mustang, Lily Cyclone and Maika Mustang Bass are the first Fender Japan signature guitars built in Indonesia – and their beginner-focused spec signals further shifts for the company

Electric Guitars
Fender Japan Godzilla Stratocasters
Fender wrangles Godzilla for a monster guitar collaboration – featuring two company firsts

By Michael Astley-Brown Published

As well as an otherworldly $36,000 Custom Shop Stratocaster with a Godzilla roar button, two Made in Japan models are also packing some flashy new tech

Electric Guitars
This Custom Silver Sparkle Telecaster takes its finish and pickup cues from Gretsch and was released in 2023.
I went behind the scenes at Fender Japan to find out why its guitars are so radically different – and what’s stopping them reaching the US

By Michael Astley-Brown Published

Fender Japan makes some of the iconic guitar firm’s most exciting products, but we know very little about how it operates… until now

Electric Guitars
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