Latest about Fender Japan
Fender Japan celebrates the ’60s with the return of its Traditional Collection
The collection’s Class of 2025 offers the firm’s premium craftsmanship and a raft of nostalgic colorways
These are the gear releases that have caught my eye this week – and the essential launches you might have missed
New drops from JHS Pedals, Fender, Victory, and more that need to be on your radar this week
Fender Japan assembles all-star group of elite Masterbuilders for its most ambitious builds yet
The four high-end builds, inspired by each suit from a deck of cards, represent the pinnacle of Fender Japan's guitar artistry
I journeyed to the only dedicated Fender store in the world – and found out how it could change the future of guitar retail as we know it
From all-star guest appearances to the world’s biggest collection of Custom Shop and made-in-Japan guitars, Fender Flagship Tokyo is the guitar store I’d always dreamed of
Fender Japan stakes a claim for 2025’s most breathtaking electric guitar with the Sakura Telecaster
Get us to Fender Flagship Tokyo immediately
Fender Japan unveils the Starmaster – a Jazzmaster/Starcaster hybrid that could be the most divisive Fender offset of them all
The Starmaster is even available in Antigua – one of the most loved/hated finishes in Fender history
Fender Japan and J-Pop guitar hero Rei have launched one of the most inventive Strats in recent years
The bold reimagining is a curious mash-up of classic and contemporary specs, resulting in a Strat like no other
Fender Japan teams up with fashion designer Hiroshi Fujiwara for the furniture-inspired Fragment Telecaster
Featuring a rare rosewood and alder body and traditional 1960s specs, the Hiroshi Fujiwara-designed beauty represents one of 2024’s most unique Telecasters
Fender Japan doubles down on its newfound affinity for sandblasting by putting an irresistible spin on its black-out Hybrid II models
Fender's experimental branch introduced some sandblasted Hybrid II instruments earlier this year – but they've been trumped by these stealthy designs, which all flaunt that unusual finishing technique
