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The Fender x Hello Kitty Stratocaster is officially back – and it’s got a limited-edition new look
By Phil Weller published
The adorable axe has been given a few cosmetic upgrades – as has its companion fuzz pedal

Best guitar straps 2025: play in comfort and secure your guitar in style – top picks from a guitar salesman
By Ross Holder last updated
My expert pick of straps for electric, acoustic and bass, covering all budgets and materials

Missed out on the Hello Kitty guitars? Loog is now launching kid-friendly acoustics and a Fender-approved Strat
By Janelle Borg published
The Fender x Loog Hello Kitty Stratocaster is even ready to be plugged into an amp, as it's fully equipped with a mini single-coil pickup and a standard ¼-inch jack

One of the main guitars on Biffy Clyro’s new album was a tiny Fender with a built-in speaker – which is also beloved by Tom Bukovac
By Phil Weller published
The forgotten ’90s oddball was employed for some “cheap-sounding warmth” and sludgy goodness

Fender’s CBS era is often associated with the company losing its reputation for quality – but is that view still justified?
By Tony Bacon published
Fender’s CBS era is often boiled down to an equation of ‘corporate drive for profit and quantity = lowering of build standards,’ but like many things in life, it's not so simple

Good Charlotte's Benji Madden walks us through the gear that has defined his career, and teases a new signature model with Suhr
By Daryl Robertson published
The Good Charlotte guitarist lifts the lid on the secrets of his tone, the multi-effects unit that he thinks is a “game-changer,” and why he was “too young” for his first signature model

Fender sets its sights on Shanghai with first Artist Showroom in China
By Janelle Borg published
The global guitar brand is continuing the expansion of its Artist Showroom concept with a new location in Shanghai

Ariel Posen is a Stratocaster lifer – but his signature guitar wants to be a Jazzmaster
By Jamie Dickson published
Ariel Posen's signature Strat is one of the coolest and most original we have seen in years and presents players with some of the sound of the classic '60s Jazzmaster and none of the switches

All the new guitar gear that caught my eye this week, from digital oil-can echo to Fender’s new US range
By Matt Owen published
We've got Fender electrics and basses hot out of Cali, a state-of-the-art "vintage" delay pedal, cheap acoustics, expensive acoustics, and maybe the headphones monitoring tech you've been waiting for...

Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality
By Michael Astley-Brown published
Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone
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