“I can’t build a guitar, I can’t wire an amp. Woodworking? That’s not my role here. My role is to push guitar culture forward”: Gibson’s Mark Agnesi is on a mission to create more guitar players

Mark Agnesi - Director of Brand Experience at Gibson
(Image credit: Gibson)

In 2018, roughly a decade into his role managing LA’s vintage mecca Norm’s Rare Guitars, Mark Agnesi made a video documenting his personal guitar collection.

Shot in his spare room on a shaky camera by his wife, Jackie, it featured  a line-up laced with Gibson Custom Shop builds and stories to match. His personal favorite – “the guitar against which all others are judged” – was a 2007 Gibson Custom Shop ’57 Les Paul VOS, gifted to him by Jackie.

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