Electro-Harmonix takes on Beats with its own wireless Bluetooth earbuds

In Electro-Harmonix’s latest bid for world domination, the legendary New York effects co has taken a leaf out of Marshall and Orange’s books, and branched out into wireless Bluetooth headphones with the R&B Buds.

EHX’s rechargeable headphones promise to be lightweight and sweatproof, and offer five hours of play time, plus 15 hours of stored power in the included charging case.

You get three sizes of ear cushions included, plus voice-assistant compatibility and music/call control, and a 10m range.

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Apple purchased Beats, makers of the popular Beats headphones for $3 billion in 2014. From our viewpoint, you are paying for that purchase

Mike Matthews

Iconic CEO Mike Matthews launched the new buds with a defiant statement against the market leader, Apple.

“Apple purchased Beats, makers of the popular Beats headphones for $3 billion in 2014,” said Matthews. “From our viewpoint, you are paying for that purchase, whereas Electro-Harmonix is synonymous with great tone and low prices.”

Of course, the price will be the key spec here, but the company has yet to reveal that information. For now, you can head over to EHX for more info.

This marks the latest brand extension for the company, which has also included guitar strings, a clip-on tuner and Dirt Road Special guitar amp.

Michael Astley-Brown
Editor-in-Chief, GuitarWorld.com

Mike has been Editor-in-Chief of GuitarWorld.com since 2019, and an offset fiend and recovering pedal addict for far longer. He has been writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist for over 15 years, and recording and performing in original and function bands for two decades-plus. During his career, he has interviewed everyone from John Frusciante to Chris Cornell, Matt Bellamy and Billy Corgan. His writing also appears in The Cambridge Companion to the Electric Guitar. In his free time, you'll find him making progressive instrumental rock as Maebe.