Demand for female and non-binary artists' signature guitars outstripping supply, says Reverb

H.E.R., St. Vincent and Emily Wolfe
(Image credit: Kevin Mazur / Roberto Ricciuti/Redferns / Rick Kern via Getty)

Online gear retailer Reverb has revealed that the supply of signature guitars of female and non-binary artists is insufficient to keep up with high levels of consumer demand.

The data was collected in response to a recent study conducted by Find My Guitar, which concluded that fewer than 6 per cent of non-limited edition signature electric guitars from the top 21 guitar companies belonged to artists who identified as female or non-binary.

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Matt Owen
Senior Staff Writer,

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.