Fender launches new interactive online guide pairing players with the perfect guitar or bass

Fender American Professional II Series
(Image credit: Fender)

People are buying more Fenders than ever, and now the company has launched a new interactive online guide, FindYourFender, to help ensure that players find exactly the right electric and acoustic guitars, basses and even ukuleles for their needs.

By asking a series of questions, from price range and finish to musical style and tonal preferences, the new microsite homes in on specific Fender models to match players with the right gear.

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Richard Bienstock

Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.