NAMM 2022: Martin CEO Thomas Ripsam discusses the company's growth strategy moving forward, and the importance of engaging with younger audiences

NAMM 2022: Martin had a stellar NAMM show this year, bolstering its Authentic, Road and StreetMaster ranges with four new acoustics, introducing five lavish special edition models, partnering with the Black Crowes' Rich Robinson for a luxuriously appointed D-28 signature model, and unveiling its 2.5 millionth guitar, a stunning strummer encrusted with 436 actual diamonds.

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Sam Roche

Sam was Staff Writer at from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.