Way back in 1939, the Harmony Company purchased Stella Guitars, a popular maker of affordable, beginner-friendly acoustic guitars and other instruments.
Now – over 80 years after that initial purchase, and almost 50 years after both brands initially went defunct – the revived Harmony has once again acquired the trademarks and intellectual property of Stella Guitars, this time from the Westheimer Corporation.
The acquisition brings both brands under the umbrella of BandLab Technologies, the Singaporean conglomerate that acquired the rights to, and subsequently relaunched, Harmony in late 2017, along with Teisco.
This reputation for value and accessibility also – many years later – gave Stellas a distinct cachet in alt- and indie-rock circles.
"We are thrilled to bring the Harmony and Stella brands back together under the same roof, and are excited to honor the legacy of Stella in the years to come, just as we have done with Harmony,” said Harmony CEO Meng Ru Kuok in a press release.
“Stella is a name that has been steeped in musical history for over a century," added Westheimer CEO Laura Gabel. "We are delighted that it has been promised another chapter, and are confident in Harmony’s ability to steward the brand into the future.”
Though Harmony has yet to announce any concrete plans for the Stella brand, activity from the newly revived firm can likely be expected in the coming months.
In the meantime, visit Harmony's website for updates.
