Jackson Guitars Launches Online Custom Guitar Builder

Jackson has launched its Jackson Guitar Builder, a new interactive online platform that allows users to select from more than 150 features while designing their own Jackson guitar.

“The online Jackson Guitar Builder is a perfect resource for players to visualize the guitar of his or her dreams,” said Jon Romanowski, Jackson product manager. “Players can modify even the most intricate details and see their guitar come to life.”

Builders can choose from five body styles, seven body woods, five fretboard woods, 25 body colors, three hardware colors, 29 bridge and neck pickups, different knobs, switches, inlays, neck binding colors and more.

Other features include the ability to save your design and share it with online communities, as well as placing your final order through a Jackson Custom Shop dealer.

Check out the new Jackson Guitar Builder right here.

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Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums. He now plays in two NYC-area bands.