But what to do about this? The worst thing is to create content for content's sake. So, have a plan. Remove the terrifying "blank canvas" by building content templates for yourselves. Brainstorm ideas like, "Jason's 5 worst drum fills for the week" or "Our lead singer picks his three greatest vocal screams," and figure out which ones speak best to your fans and represent your band. Treat the creation of this kind of stuff as seriously as you do song-writing, rehearsals, recording and gigs.