4 online-only guitar companies you need to check out

Kiesel Guitars
(Image credit: Kiesel Guitars)

Most of us pick up the guitar to make a personal statement. It’s our way of saying, “Hey, man, I only know three chords and five recycled blues licks, but I’m special – I’ve got something to say. I am not an animal… I AM HUMAN!” 

But if it’s “unique” we’re after, why do so many of us settle for guitars that look the same? You know the ones – red, black, white or sunburst… two humbuckers or three single coils… a maple neck or maybe rosewood…  yawn. (Okay, okay, one or two of you may have guitars with quilted tops, but that doesn’t make you different. It only means you’re a hedge fund manager with a few bucks.) 

Thank you for reading 5 articles this month**

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Brad Tolinski

A long time ago in a galaxy far, far away Brad was the editor of Guitar World from 1990 to 2015. Since his departure he has authored Eruption: Conversations with Eddie Van Halen, Light & Shade: Conversations with Jimmy Page and Play it Loud: An Epic History of the Style, Sound & Revolution of the Electric Guitar, which was the inspiration for the Play It Loud exhibition at the Metropolitan Museum of Art in New York City in 2019.