Gibson speaks out: "We’re leveraging our iconic past in order to make the best-playing and best-sounding guitars today"

(Image credit: Gibson Brands)

The 125-year history of Gibson is one studded with more than its fair share of celebrated moments, from the origin story of Orville Gibson building mandolins in his Kalamazoo, Michigan, workshop in 1894, to the 'golden era' under company president Ted McCarty in the mid 20th century, to a central role in the creation of any number of feted designs, from the Les Paul and the Flying V electric guitars to P-90 and PAF pickups.

Which means it’s no slight praise to state that what has transpired inside Gibson over the past year or so will likely go down as yet another landmark phase in the company’s legend.

Thank you for reading 5 articles this month**

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Richard Bienstock

Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.