Shop Talk: Cream City Music in Brookfield, Wisconsin

Wisconsin’s Cream City Music started out as a home-based online business in the late Nineties, the early days of eBay. Within a few short years, it opened as a brick-and-mortar shop in Milwaukee’s historic Bayview neighborhood with a focus on new, used and vintage guitars, basses, amps and effects. In 2006, Cream City moved to its current location, a 6,000-square-foot mid-century-style building in Brookfield, just west of Milwaukee. It’s a true “one stop shop,” welcoming everyone from beginners buying their first guitars to high-end vintage buyers. The staff has created an enjoyable online experience for their customers and offers a level of expertise and customer service that’s simply hard to match.

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