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PRS has appointed the first CEO in its history – what does that mean for the brand going forward?
By Matt Owen Published
The Maryland firm's first Chief Executive Officer has been with the company for 41 years

Gibson announces opening of third Garage, and second in the US
By Phil Weller Published
The 8,000-square-foot location follows the launch of stores in Nashville and London

Guitar Center CEO on why Stairway to Heaven was banned in guitar stores
By Janelle Borg Published
All roads – or stairways – lead to a scene from a certain 1990s comedy classic

Telecaster maple latte, anyone? Fender has launched its first standalone coffee shop in Japan
By Phil Weller Published
Stratocaster lattes and Six String Burgers are now a thing in downtown Tokyo

AI guitar YouTubers? Rhett Shull issues warning after finding AI versions of his content
By Janelle Borg Published
As AI-generated content continues to be churned out at a rapid speed, guitar players and content creators are bearing the brunt of a system that does little to safeguard their interests

Cesar Gueikian to step down as CEO and President of Gibson
By Jackson Maxwell Published
Gueikian, who served as Gibson's Brand President before his appointment as CEO in 2023, will continue on as a member of the guitar giant's Board of Directors, and as an artist ambassador

Höfner has been bought out after filing for bankruptcy
By Phil Weller Published
GEWA Music, of which Thomann is a shareholder, has bought the historic instrument maker beloved by Paul McCartney

Guitar Center has joined forces with the founder of Reverb – what does this mean for the retail giant?
By Phil Weller Published
David Kalt spearheaded Reverb for six years and has been brought onboard as Guitar Center enters a new era

The IGF Summer School moves to the historic spa town of Cheltenham for its 31st year
By Phil Weller Published
Sponsor Content Created With International Guitar Foundation
Taking place 11-16 August in the historic UK town of Cheltenham, the five-day event will celebrate guitar playing in all its forms, helping players take their talents to new heights
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