Watch Mastodon’s Brent Hinds turn Super Sheriff and arrest guitarists for tone violations

Brent Hinds stars in Victory Amps’ video as Super Sheriff Dirty B. Hinds
(Image credit: Victory Amps)

Mastodon guitarists Brent Hinds and Bill Kelliher recently endorsed UK amp manufacturer Victory. The news has now been followed by a video ad from the brand in which the guitarist takes on the role of ‘Super Sheriff’ Dirty B. Hinds and arrests local players for tonal crimes.

While you’d be forgiven for thinking Hinds rates pretty low on the list of metal players who’d find work in the forces, he takes on the role with some gusto. And also a taser.

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Matt Parker

Matt is a staff writer for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.