Ernie Ball announces all-new jacquard-finished Kashmir Strap collection

Ernie Ball Kashmir collection
(Image credit: Ernie Ball)

Ever the experts in accessory innovation, the team at Ernie Ball recently came out with the Pickholder Strap, which promises to make plectrum loss a thing of the past.

And in full new-strap-design mode, the company has now announced the Kashmir Strap Collection, offering "the world's number one polypro guitar strap" in two stylish new designs.

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Sam Roche

Sam was Staff Writer at from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.