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Orange Amps has expanded into... hot sauce

Orange's new Super Natural hot sauce
(Image credit: Orange Amplification)

In recent months, Fender in particular has expanded far beyond its usual purview of electric guitarsacoustic guitarsguitar amps and such, and put its name on wedding ringsdog collar and leash sets, and – most recently – a line of denim and graphic tees.

Not to be outdone, British amp specialist Orange has decided to make a natural expansion into the hot sauce business, with a spicy new concoction called Super Natural.

Made with chilies – a blend of Yellow Habanero and Bhut Jolokia chilies, for those taking notes – grown in Wales, the sauce is said to offer "psychedelic layers of flavor.

"Its top notes pop with sweet, zingy nuances," the company says. "Its mid notes offer a well-rounded peppery warmth while the base notes give a deep, enjoyable heat with a spicy sustain." Orange hasn't offered any info about how we can adjust those top, mid and bass frequencies, but we'll keep an eye out for its response...

The sauce also features yellow bell peppers, white wine vinegar, onions, lemons and Mexican oregano, and features an estimated 132,000 SHU (Scoville Heat Units). The average jalapeño pepper, for reference, features an average of 2,500 – 8,000.

Orange's Super Natural hot sauce is available now for £6.50 (~$8.15). 

For more info on the sauce, stop by Orange's site (opens in new tab).

The sauce comes hot (see what we did there?) on the heels of a more conventional Orange product, the Marcus King signature limited-edition MK Ultra guitar amp.

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Jackson is an Associate Editor at GuitarWorld.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player (opens in new tab). Elsewhere, his album reviews and essays have appeared in Louder (opens in new tab) and Unrecorded (opens in new tab). Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.