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Exclusive Video: Asking Alexandria's Ben Bruce Shows Off His Custom Ibanez Guitar

In this exclusive video, Asking Alexandria guitarist Ben Bruce shows off his new custom-made Ibanez Prestige Series guitar. Cameron Liddell makes a brief appearance as well, by the way.

The guitar has two Seymour Duncan pickups, a kill switch (the need for which is explained very nicely by Ben), one volume knob, one tone knob and a fatter-than-usual neck. Check out the video below for more details and the guitar photo gallery (below the video).


Ben from Asking Alexandria and Jake Pitts from Black Veil Brides will be featured on one version of the cover of the September issue of Guitar World magazine, which hits newsstands on Tuesday, July 26. The other version of the September cover features Avenged Sevenfold.


Be on the lookout for more exclusive content, including videos, lessons and greetings, plus tour blogs and other articles -- from bands on this summer's Vans Warped Tour.

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Damian is editor-in-chief of Guitar World magazine. From 1998 to 2014, he was one third of Mister Neutron, an instrumental rock act that toured the universe and elsewhere and released three albums via Austin-based Deep Eddy Records. These days he performs with several New York City-area bands and can often be spotted with one of his many, many, many B-bender-equipped guitars. In past lives he was GW’s managing editor and online managing editor – and he still can’t believe he got to write the liner notes for the latest SRV box set.