Exclusive Video: Asking Alexandria's Ben Bruce Shows Off His Custom Ibanez Guitar

In this exclusive video, Asking Alexandria guitarist Ben Bruce shows off his new custom-made Ibanez Prestige Series guitar. Cameron Liddell makes a brief appearance as well, by the way.

The guitar has two Seymour Duncan pickups, a kill switch (the need for which is explained very nicely by Ben), one volume knob, one tone knob and a fatter-than-usual neck. Check out the video below for more details and the guitar photo gallery (below the video).

[[ ASKING ALEXANDRIA PHOTO GALLERY ]]

Ben from Asking Alexandria and Jake Pitts from Black Veil Brides will be featured on one version of the cover of the September issue of Guitar World magazine, which hits newsstands on Tuesday, July 26. The other version of the September cover features Avenged Sevenfold.

[[ BUY THE ISSUE NOW ]]

Be on the lookout for more exclusive content, including videos, lessons and greetings, plus tour blogs and other articles -- from bands on this summer's Vans Warped Tour.

Thank you for reading 5 articles this month*

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year 

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Damian Fanelli
Editor-in-Chief, Guitar World

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas (opens in new tab), was the sole guitarist in Mister Neutron (opens in new tab), a trio that toured the U.S. and released three albums (opens in new tab). He now plays in two NYC-area bands.