“The higher end the guitar, the more robust the demand is”: Why are guitars getting more expensive? We spoke to the world’s biggest guitar companies to find out

A guitarist browsing guitar prices in a store
(Image credit: Getty Images)

Rising prices have become a reality of life in 2024 and the guitar industry has been no exception, especially when it comes to the big names.

Epiphone’s latest Chinese-built models approach $1,500, while Fender’s Mexican-made Vintera IIs are heading north of the $1,000 mark. Meanwhile, the former mid-price tier, ie, the flagship US builds from the big firms, come in at anything between $2,000 and $5,000 – and the price tags of some custom shop guitars now seem to be approaching real estate levels. It seems like it’s everywhere. 

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Matt Parker
Features Editor, GuitarWorld.com

Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.