NAMM 2024: With the $2,199 Pacifica Professional, Yamaha is hoping to prove the beginner workhorse has thoroughbred potential. Can it persuade players to pay a higher price for an entry-level name?

Yamaha Pacifica Professional
(Image credit: Yamaha)

NAMM 2024: Since launching in 1990, Yamaha’s Pacifica has gained a reputation as one of the go-to guitars for beginners and likely places second only to the Squier Strat in terms of its ubiquity and serviceability. 

While the name Pacifica is immediately recognizable, what is less widely known is that the model was initially developed by Yamaha’s LA custom shop in response to the demands of the area’s session pros. 

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Matt Parker
Features Editor,

Matt is Features Editor for Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar,, DJ Mag and Electronic Sound. In 2020, he launched, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.