Chicago Music Exchange unveils Player Jazzmaster in exclusive new Pacific Peach finish

The Chicago Music Exchange's new Pacific Peach Player Jazzmaster
(Image credit: Chicago Music Exchange)

Just last week, Fender joined forces with guitar retailer Chicago Music Exchange for a limited-edition run of Shell Pink Acoustasonic models.

Now, the two have teamed up yet again, this time to create an eye-popping, Chicago Music Exchange-exclusive finish, Pacific Peach, for the Player Jazzmaster electric guitar.

Inspired by classic Southern California car culture and vintage kitchen appliances, it's CME's first ever Fender-exclusive finish, and headlines a Jazzmaster that's also fitted with a pair of upgraded Pure Vintage '65 Reissue Jazzmaster pickups (rather than the Alnico 'buckers found on the original) with series/parallel four-way switching, a matching headcap, and a pre-routed rhythm circuit cavity.

Otherwise, the guitar is spec'd up like your typical Player Jazzmaster, with the same alder body and modern C-shaped maple neck with a Pau Ferro fretboard boasting 22 Medium Jumbo frets.

The standard Player Jazzmaster's nickel/chrome hardware, individual master volume and tone knobs, and six-saddle vintage-style adjustable bridge with floating tremolo can also be found aboard here.

The Chicago Music Exchange Pacific Peach Fender Player Jazzmaster is available now for $874. Though exclusive to CME, and to this model, for now, the finish is reportedly set to appear on a number of Fender models in 2022. We can't wait to see which ones..

For more info on this sweet-lookin' guitar, stop by Chicago Music Exchange.

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Jackson Maxwell

Jackson is an Associate Editor at He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player. Elsewhere, his album reviews and essays have appeared in Louder and Unrecorded. Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.