Don’t buy a new guitar this Black Friday – give your existing one a tonal upgrade with 25% off all DiMarzio pickups

Give your guitar the ultimate tonal upgrade this Black Friday with 25% off all DiMarzio pickups at Sweetwater
(Image credit: Future)

On the hunt for a better guitar tone? Well, one surefire way to achieve tonal bliss is to upgrade your guitar's pickups. One of the leading voices in the pickup space is DiMarizo and luckily for you, Sweetwater is offering 25% off everything – yes, everything – listed

DiMarzio's artist list reads like a who's who of rock royalty, with everyone from Steve Vai to Joe Satriani, John Petrucci, Paul Gilbert, Mark Morton and Earl Slick using these pickups to devastating effect - and now you can join the ranks for a whole lot less. 

DiMarzio guitar gear: 25% off everything

DiMarzio guitar gear: 25% off everything
Get a quarter off each and every DiMarzio product over at Sweetwater. That includes pickups – yes, Steve Vai's signature UtoPIA humbuckers are in the mix – cables, straps, switches, pots, pickup rings and much more. This deal ends with Cyber Monday, so act fast if you want to get involved.

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Daryl Robertson
Senior Deals Writer

Daryl is a Senior Deals Writer at Guitar World, where he creates and maintains our 200+ buyer's guides, finds the best deals on guitar products, and tests the latest gear. His reviews have been featured in prominent publications like Total Guitar, Future Music magazine, and

During his career, he has been lucky enough to talk to many of his musical heroes, having interviewed Slash and members of Sum 41, Foo Fighters, Feeder, Thrice, and more. In a past life, Daryl worked in music retail. For a little under a decade, he advised everyone from absolute beginners to seasoned pros on the right gear for their needs. 

Daryl is also a fully qualified sound engineer, holding a first-class Bachelor's degree in Creative Sound Production from the University of Abertay.