NAMM 2024: “Unique air cell core technology” in... a strap? Through modern engineering, Ernie Ball’s new Comfort Cloud line looks to provide “optimal cushioning” for prolonged playing

Ernie Ball Comfort Cloud strap
(Image credit: Ernie Ball)

NAMM 2024: The humble guitar strap is often taken for granted, but every budding electric guitar or acoustic guitar player worth their salt understands the importance of equipping your instrument with a decent strap.

To that end, straps have been put under a bit of a spotlight in recent times, and now Ernie Ball has sought to take the essential accessory to new heights of comfort and function with its Comfort Cloud range.

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Matt Owen
Senior Staff Writer,

Matt is a Senior Staff Writer, writing for Guitar World, Guitarist and Total Guitar. He has a Masters in the guitar, a degree in history, and has spent the last 16 years playing everything from blues and jazz to indie and pop. When he’s not combining his passion for writing and music during his day job, Matt records for a number of UK-based bands and songwriters as a session musician.