Fender-hosted panel share advice on how TikTok can help you make it as a guitar player

Woman recording herself playing guitar
(Image credit: Getty Images)

Like it or not, TikTok is defining the next generation of up-and-coming guitar players. Social media remains one of the best ways – if not the best – to get one’s talents seen by the masses, and the Chinese video sharing behemoth, with its often-fruitful algorithm, is rivaled by few in terms of enabling its users to accumulate a following.

Earlier this week, guitar giant Fender hosted a panel discussion – dubbed “The #GuitarTok Effect: How TikTok is changing how we create, consume and discover new music” – which saw the company’s CMO Evan Jones and a host of guests wax lyrical on the positive impact TikTok has had on the discoverability of new guitar-driven artists

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Sam Roche

Sam was Staff Writer at GuitarWorld.com from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.