- Sweetwater
Early Black Friday sale - Guitar Center:
Up to 30% off - Musician's Friend:
New deals every week
It may be spooky season for most people, but the Black Friday guitar deals are already live and kicking thanks to the launch of two early sales this week. It's the earliest I've seen sales launch in my last few years of covering Black Friday, and with it being a payday weekend, it might just be perfect timing for some...
The Guitar Center sale launched very shortly after, with their pre-Black Friday Deals promising a sweet up to 30% off. With discounts on Fender guitars, Supro amps, and Martin acoustic guitars, there's a huge variety of gear on offer here, and well worth a browse.
Over at Musician's Friend, the up to 50% off Holiday Kick-Off Sale has launched, with new deals being added every Monday in the run-up to the main Black Friday event. It means if you don't see your favorite gear yet you can keep checking back to see if it's added, and of course we'll be keeping a close eye on this one to see if anything interesting crops up.
The Universal Audio Rocktober plugin sale ends on October 31st, which means it's your last chance to pick up a bargain on software. With plugins based on the hardware used on countless classic rock records, it could be just the thing to push your next recording into the stratosphere.
That's it for sales action this week, and as you can see it's already hotting up with still a month or so to go til Black Friday. Below, you'll find a selection of handpicked deals from this week, and if you want deals straight into your inbox, make sure you're signed up for The Pick Deals ahead of Cyber Weekend at the end of November.
My top deals
Guitar sales to shop
Each week I search all the major retailers and manufacturers for the very best sales for guitar players. Here's a list of what's available and where this week.
- Amazon: Cheap accessories
- Gear4Music: Clearance deals
- Guitar Center: Pre-Black Friday deals
- Guitar Tricks: 50% off annual plan
- IK Multimedia: Buy 1 get 50 free
- Musician's Friend: Up to 50% off
- Plugin Boutique: Money off plugins
- Reverb: Up to 60% off used
- Sweetwater: Early Access Black Friday
- Thomann: Hot gear deals
- TrueFire: Save 60% on lessons
- Universal Audio: Last chance plugin deals
- Waves: Bargain plugins
Upcoming sales
If you're not ready to shop just yet but are looking to save some cash for an upcoming sale, I've got the insider knowledge on which sales are coming up soon. Here's what you should be saving your money for:
- Black Friday guitar deals 2025 - The biggest sale of the year will be here soon, falling on the last weekend of November. This year, the timing means that lots of people will be getting paid on Black Friday itself, which could make it the biggest one yet. It also means that there won't be many days between Black Friday and Christmas as there has been previously, making it essential to get your orders in early!
Top products
Part of my job is looking after all the buying guides here at Guitar World, which gives me a unique oversight as to which products are hot right now. Every week I look at what's getting the most clicks from our buying guides and list the top five products for you here.
Our clever widget sorts them by price and automatically picks up if there's a discount at a particular retailer, doing a lot of the hard work for me! If you're looking to see what other guitarists are interested in and get the cheapest possible price, then this is the place to start your search.
Why trust me?
You may be wondering, why should I trust what this random dude on the internet says? Well, allow me to introduce myself. I'm Matt McCracken and I've been playing guitar for well over twenty years. In that time I've gigged all over the UK, recorded in professional studios, bought and sold countless guitars, amps, and pedals, spent 5 years working in music retail for Dawsons Music and Northwest Guitars, and now I handle all things gear for Guitar World.
I am a guitar player first and foremost, and the reason I do this job is that I genuinely love all things gear. When I'm not working my day job, you'll find me in the rehearsal room with my band, helming the desk at my local studio working with other musicians, or writing new songs and testing gear in my home studio.
The main focus of my job is to test and research gear for our buying guides and reviews here, whether it's demoing the latest pedal release with my band, diving into the technical side of audio interfaces, or putting guitar cables head-to-head in group tests to determine which is the best. It gives me a great overview on what gear is out there right now, and unlike a lot of content you find online, I've actually had my hands on the gear I write about.
I'm also responsible for finding the best possible deals on gear for our readers, covering all the major sales events of the year like Memorial Day, Prime Day, Labor Day, and of course, the Black Friday guitar deals. I track prices of all the most popular gear throughout the year, so I know straight away whether or not a saving is the real deal or a dishonest retailer trying to pull the wool over your eyes.
How I choose deals
To determine whether or not a deal is worthy of inclusion in deals of the week it has to pass a few different hurdles. I'll ask myself the following questions about any deal before I decide whether or not to include it:
- Is the product genuinely good value for money?
- Is the discount amount real or has the RRP been inflated?
- Would guitarists benefit from having this particular piece of gear in their rig?
- If I've not had hands on experience with the gear, do I have a recommendation from a fellow staff member or musician?
I have various tools I can use to check prices if I've not been tracking it, like camelcamelcamel which can track the price of a product on Amazon. Generally because I'm looking at this stuff every week, I already have a good overview of what the product should cost.
Shopping tips
1. Consider your music goals - What do you want to achieve with your music over the next 12 months or so? Do you want to gig more? Learn a new instrument? Or finally, record your songs? Now could be the time to invest in gear that helps you fulfil your musical aspirations.
2. Create a wishlist early - The most sensible way to take advantage of any gear deals is to know in advance what you’re looking for. This will make searching much easier, rather than having to trawl through loads of deals you don’t want to find the ones you do, or pondering things you don't need. To help you create your dream shopping list, take the time to explore our expert and up-to-date buying guides and reviews.
3. Work out what you actually need - Check out your favourite brands, see what you need and will genuinely use - don’t waste your cash and fill your basket with stuff that will never truly see any action.
4. Streamline your current gear - Something else you should consider ahead of time is whether you have enough space in your collection for new gear. Could you offload some gear you don't use to make room and generate funds for some new gear?
5. Sign up to mailing lists - In addition to bookmarking this page, we'd recommend signing up to mailing lists of your favourite retailers now to get the jump on the best deals when they do come around.
Over to you
Spotted a deal that I missed? Drop me a line in the comments below and if it's still live I'll drop the best ones deal into next week's Deals of the Week.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
