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GW live at NAMM 2020: Get an exclusive look at Ernie Ball and Ernie Ball Music Man's treasure trove of new gear

NAMM 2020 (opens in new tab): With eight new string sets - including Mighty and Hyper Slinkys - and a bevy of new electric guitars - among them John Petrucci and Steve Lukather signatures - the fine folks at Ernie Ball certainly have their hands full at this year's NAMM (opens in new tab) show.

However, they did kindly find the time to open their doors and give Guitar World an exclusive tour of their booth - and all of the new gear contained within.

Join our host, Alexx Calise, and Ernie Ball Artist Relations Manager Robert Ochoa on their fascinating journey through the company's wide-ranging set of new releases for 2020.

You can check the tour out above, and be sure to stop by our NAMM (opens in new tab) hub for your all new gear needs!

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Jackson Maxwell
Jackson Maxwell

Jackson is an Associate Editor at He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player (opens in new tab). Elsewhere, his album reviews and essays have appeared in Louder (opens in new tab) and Unrecorded (opens in new tab). Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.