Latest about Sweetwater
Yvette Young on why choosing the guitar felt “magical” – and what it represents to her
After years of learning instruments her parents chose for her, Young explains how having the autonomy to choose her own instrument represented a sense of freedom
Sweetwater Cyber Monday deals 2024: last chance to save at Sweetwater
Cyber Monday is over but you'll need to move quickly if you want to seal these deals
Sweetwater and Guitar Center have launched their Black Friday sales earlier than ever this year – with up to 80% in savings, here’s the deals you should care about
Take advantage of the earlier launch date and you could get your new gear in-hand before Black Friday even arrives
Sweetwater's Beat The Holiday Rush Sale has guitar gear and stocking fillers from only $8.80
Beat the Black Friday rush and score up to $500 off D'Angelico and over $1,000 off B.C. Rich and Guild
Sweetwater's Labor Day sale strikes the right chord with a mind-blowing $1,300 off B.C. Rich and up to $600 off select D'Angelico and Guild semi-hollows
The music retail giant has just dropped its Labor Day sale a few days early, and it includes insane discounts on the likes of Gretsch, Roland, Ernie Ball, Blackstar, and more
Sam Ash has been acquired by Gonher Music – here’s what that could mean for the retailer
The Mexican firm reportedly acquired Sam Ash Music's assets following a $15.2 million offer
I use Helix Native every day for practice and recording and Line 6 just slashed $160 off the price
Line 6’s superb amp sim and effects software just got an absolutely humongous discount
New Year, new gear: Score massive discounts in the epic Fender, Sweetwater, Guitar Center, Musician’s Friend and Positive Grid January sales
From crazy deals on everything from Fender and Gibson to ESP, Taylor, Martin, Yamaha, PRS and more, there's never been a better time to save
