Latest about Sweetwater
Sweetwater reveals the best-selling effects pedal in its entire history
JHS Pedals' Josh Scott breaks down highlights from the gear retailer's 1,000 top-selling pedals of its 43-year history, and reveals the surprising stompbox that occupies the top spot
Sweetwater opens online used gear marketplace, The Sweetwater Gear Exchange
The platform promises safe and secure gear sales, and offers musicians a cost effective option for selling their equipment
Sweetwater has slashed $500 off the rock-ready D'Angelico Deluxe Bedford and Deluxe Brighton models
Yes, that's right you can save a whopping $500 off these Sweetwater exclusive D'Angelico guitars
Sweetwater unveils Fender Player Stratocaster, Telecaster in exclusive Seafoam Green, Sienna Sunburst finishes
The Sweetwater-exclusive beauties are priced the same as their stock Player series counterparts
Get $30 off on a range of Vox Valvenergy pedals in this superb Cyber Weekend deal at Sweetwater
Boost your 'board on a budget and treat your rig to a kaleidoscope of stalwart six-string sounds with this mouth-watering saving
Gear up for Sweetwater’s GearFest 2021 extravaganza
Music retailer announces all-virtual iteration of its popular annual event
How peak demand and Covid-19 caused an electric guitar shortage
The guitar's surge in popularity over the pandemic is cause for celebration – but it has left manufacturers and retailers struggling to keep up with demand
Gibson CEO JC Curleigh: “In the last year, more guitarists have been created and engaged than in the previous 10 years combined”
The guitar industry is on a major uptick, with many brands and sellers reporting record numbers in 2020
