Sweetwater
Latest about Sweetwater

How peak demand and Covid-19 caused an electric guitar shortage
By Simon Chandler published
The guitar's surge in popularity over the pandemic is cause for celebration – but it has left manufacturers and retailers struggling to keep up with demand

Gibson CEO JC Curleigh: “In the last year, more guitarists have been created and engaged than in the previous 10 years combined”
By Richard Bienstock published
The guitar industry is on a major uptick, with many brands and sellers reporting record numbers in 2020

Sweetwater is now selling Behringer pedals for $19 each as part of a new “super partnership”
By Michael Astley-Brown published
Behringer parent company Music Tribe will go factory-direct to the retail juggernaut – and offer big discounts

PRS and Sweetwater team up for the fully head-turning Owls in Flight electric guitar
By Richard Bienstock published
Exclusive Private Stock range boasts exotic tonewoods, brilliant finishes and one-of-a-kind owl headstock and fretboard inlays

Acoustic guitar sales and electric upgrades are soaring during the coronavirus quarantine
By Richard Bienstock published
Players might be stuck at home, but they're making more music than ever, according to a new report

Paul Gilbert reveals the only type of guitar cable he ever uses onstage
By Richard Bienstock published
The Mr. Big man has some very specific cord requirements

Get this striking D’Angelico Grateful Dead DC semi-hollow half-price at Sweetwater
By Michael Astley-Brown published
Classic-sounding semi-hollow now available for $499 ahead of Black Friday

Sweetwater is offering a very limited-edition holy grail Marshall Plexi recreation
By Richard Bienstock published
The 1959HW 'Final Curtain' 100W hand-wired head is an all-tube, dual-channel beast
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