Sweetwater
Latest about Sweetwater

Sweetwater has slashed $500 off the rock-ready D'Angelico Deluxe Bedford and Deluxe Brighton models
By Daryl Robertson published
Yes, that's right you can save a whopping $500 off these Sweetwater exclusive D'Angelico guitars

Sweetwater unveils Fender Player Stratocaster, Telecaster in exclusive Seafoam Green, Sienna Sunburst finishes
By Jackson Maxwell published
The Sweetwater-exclusive beauties are priced the same as their stock Player series counterparts

Get $30 off on a range of Vox Valvenergy pedals in this superb Cyber Weekend deal at Sweetwater
By Sam Roche published
Boost your 'board on a budget and treat your rig to a kaleidoscope of stalwart six-string sounds with this mouth-watering saving

Gear up for Sweetwater’s GearFest 2021 extravaganza
By Richard Bienstock published
Music retailer announces all-virtual iteration of its popular annual event

How peak demand and Covid-19 caused an electric guitar shortage
By Simon Chandler published
The guitar's surge in popularity over the pandemic is cause for celebration – but it has left manufacturers and retailers struggling to keep up with demand

Gibson CEO JC Curleigh: “In the last year, more guitarists have been created and engaged than in the previous 10 years combined”
By Richard Bienstock published
The guitar industry is on a major uptick, with many brands and sellers reporting record numbers in 2020

Sweetwater is now selling Behringer pedals for $19 each as part of a new “super partnership”
By Michael Astley-Brown published
Behringer parent company Music Tribe will go factory-direct to the retail juggernaut – and offer big discounts

PRS and Sweetwater team up for the fully head-turning Owls in Flight electric guitar
By Richard Bienstock published
Exclusive Private Stock range boasts exotic tonewoods, brilliant finishes and one-of-a-kind owl headstock and fretboard inlays
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