Gear up for Sweetwater’s GearFest 2021 extravaganza By Richard Bienstock Music retailer announces all-virtual iteration of its popular annual event
How peak demand and Covid-19 caused an electric guitar shortage By Simon Chandler The guitar's surge in popularity over the pandemic is cause for celebration – but it has left manufacturers and retailers struggling to keep up with demand
Gibson CEO JC Curleigh: “In the last year, more guitarists have been created and engaged than in the previous 10 years combined” By Richard Bienstock The guitar industry is on a major uptick, with many brands and sellers reporting record numbers in 2020
Sweetwater is now selling Behringer pedals for $19 each as part of a new “super partnership” By Michael Astley-Brown Behringer parent company Music Tribe will go factory-direct to the retail juggernaut – and offer big discounts
Sweetwater Cyber Monday deals 2020: There's still time to save up to 80% in their unmissable guitar sale By Guitar World Staff The Sweetwater Cyber Monday sale is still live and we've got the hottest offers on guitars, amps, pedals, recording gear and more
Sweetwater Black Friday deals 2020: Their 80% off sale is still live! By Guitar World Staff The Sweetwater Black Friday sale is still live, with hot offers on guitars, amps, pedals, recording gear and more
Get mammoth savings on guitars, amps, pedals and more from your favorite retailers this Amazon Prime Day By Jackson Maxwell This Prime Day, Guitar Center, Sweetwater and Musician's Friend are cutting prices in a major way on all kinds of pro-grade gear
D’Angelico’s classy Excel DC has had $700(!) knocked off its asking price in one of Prime Day’s absolute best deals By Michael Astley-Brown This versatile semi-hollow is down to just $999 – and available in five stunning finishes
PRS and Sweetwater team up for the fully head-turning Owls in Flight electric guitar By Richard Bienstock Exclusive Private Stock range boasts exotic tonewoods, brilliant finishes and one-of-a-kind owl headstock and fretboard inlays
Acoustic guitar sales and electric upgrades are soaring during the coronavirus quarantine By Richard Bienstock Players might be stuck at home, but they're making more music than ever, according to a new report
Gibson and Sweetwater partner with Amped Guitar for free three-month membership to Augmented Reality learning platform By Richard Bienstock Amped offers two-way online learning experience via AR app
Paul Gilbert reveals the only type of guitar cable he ever uses onstage By Richard Bienstock The Mr. Big man has some very specific cord requirements
Get this striking D’Angelico Grateful Dead DC semi-hollow half-price at Sweetwater By Michael Astley-Brown Classic-sounding semi-hollow now available for $499 ahead of Black Friday
Sweetwater is offering a very limited-edition holy grail Marshall Plexi recreation By Richard Bienstock The 1959HW 'Final Curtain' 100W hand-wired head is an all-tube, dual-channel beast
Get an Up Close and Personal Look at Jerry Cantrell's Guitar Rig By Jackson Maxwell Cantrell not only details his guitars, pickups, pedalboard and amplifiers, he often tells viewers how and why he started using them.
Sweetwater Studios to Host Recording Master Class Featuring Prog Rockers Frost* and Sweetwater’s Nick D’Virgilio By Guitar World Staff Mark Hornsby, Sweetwater Studios Senior Producer/Engineer, will lead the hands-on session from January 31 – February 2.
Sweetwater Announces Contemporary Guitar Improvisation Master Class with Marc Silver By Guitar World Staff Sweetwater and guitarist/author Marc Silver have announced the Contemporary Guitar Improvisation Master Class, taking place at Sweetwater HQ in Fort Wayne, IN, October 20-21.
Sweetwater Launches Newly Enhanced Guitar Gallery By Guitar World Staff Sweetwater has launched a new version of their world-class online Guitar Gallery.
