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With a colossal $1,200 off a wild Boss synth guitar and $200 off a Gibson Les Paul, Sweetwater may have dropped the best 4th of July sale for guitarists
By Daryl Robertson last updated
Sweetwater's 4th of July sale is here and sees up to 60% off a massive range of gear from the likes of Boss, Sire, Guild, Gretsch, and more

Joe Bonamassa might be the king of vintage gear – but most of his pedalboard is off the shelf
By Phil Weller published
With some exceptions – which can be replaced on a budget – the guitarist’s current pedalboard is surprisingly humble

I couldn’t believe there was no Sweetwater Memorial Day sale this year – until I saw up to 50% off guitar pedals and amps
By Matt McCracken published
While I’m surprised there’s no big sale at Sweetwater this weekend, you can still grab great deals on pedals and amps – here's 6 of the best

This metal fan ordered a new guitar from Sweetwater – but it ended up with the Slipknot guitarist
By Matt Owen published
Root randomly received a new Jackson that was destined for another player, after it went missing for a number of weeks

Keeley takes on the Walrus Fundamental and JHS 3 Series with new range of $99 Sweetwater exclusives
By Phil Weller published
From a David Gilmour-inspired fuzz to a classic Marshall-style amp tone in a pedal, the budget collection packs plenty of appeal

Yvette Young on why choosing the guitar felt “magical” – and what it represents to her
By Janelle Borg published
After years of learning instruments her parents chose for her, Young explains how having the autonomy to choose her own instrument represented a sense of freedom

Sweetwater Cyber Monday deals 2024: last chance to save at Sweetwater
By Chris Barnes last updated
Cyber Monday is over but you'll need to move quickly if you want to seal these deals

Sweetwater Black Friday deals 2024: savings are still live with up to 70% off
By Daryl Robertson last updated
The Sweetwater Black Friday sale is still live but you'll need to act fast to seal your deal

Sweetwater and Guitar Center have launched their Black Friday sales earlier than ever this year – with up to 80% in savings, here’s the deals you should care about
By Chris Barnes published
Take advantage of the earlier launch date and you could get your new gear in-hand before Black Friday even arrives
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