You’re looking at some new guitars for sale on the web, and you come across a well-known, high-end, American (or any other high-quality instrument) branded guitar for $75. A great bargain? No. It's probably a counterfeit. A counterfeit guitar is one where an actual trademark of a well-known guitar company is placed on a cheap, inferior version and is foisted on the marketplace as the real, high-quality original.