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Sweetwater Black Friday deals 2021: what to expect and the latest offers

Sweetwater Black Friday deals 2021: what to expect and the latest offers
(Image credit: Future)

The Sweetwater Black Friday deals are a matter of weeks away! Friday November 26 will be here before you know it, and with that date comes a raft of great guitar gear discounts from the massive online music store.

The retail giant runs offers throughout most of the year, but the Sweetwater Black Friday sale is one one of the biggest shopping events of the year by far, and is definitely a place we'd recommend you head if you're looking for some killer Black Friday guitar deals, as well as savings on effects, bass guitars, recording gear, software and a ton of accessories. So, whether you're after a new clip-on guitar tuner, or you're ready to splash out on a new combo amp, this is the place to look. 

While there are no Sweetwater Black Friday deals to chat about just yet, if you can't wait until then there's money to be saved in their current Beat The Rush sale, offering discounts off everything from accessories, to software and pedals. If you're looking to boost your home recording rig, there's money off microphones, headphones, audio interfaces and software in the home recording sales event.

When the big sale does finally drop, don’t worry about having to trawl through every last page either, as we'll be rounding up the latest and best offers right here. You'll find some of the best electric guitars for a range of budgets, plus the best acoustic guitars for beginners and so much more. Whether you're new to the guitar, of you've been playing for ages and want to upgrade your rig for playing live, recording and beyond, now is the time to shop. 

Sweetwater Black Friday deals: Latest deals

There are no Sweetwater Black Friday deals just yet, but there are still some bargains to be had ahead of the main event:

Beat the rush! Save on gifts, accessories and more

Beat the rush! Save on gifts, accessories and more
Yeah, we know, suggesting you beat the rush to buy Christmas gifts in October might be a little premature, but Sweetwater knows how hectic things can get (and how low stocks can go) as we inch closer to the festive period. Here's your chance to bag everything from electric guitar strings to microphones and more.

Home recording sale: money of mics, interfaces and more

Home recording sale: money of mics, interfaces and more
Give your home recording rig a boost and record better guitar tones than ever before. This sale covers everything from software and audio interfaces, to killer studio headphones and epic microphones.

More great Black Friday deals to explore

Sweetwater Black Friday deals: When is it?

The 2021 Sweetwater Black Friday deals will land on Friday November 26, followed three days later by the Sweetwater Cyber Monday deals on Monday 29 November.  

There are two origins of the term Black Friday: one relates to a huge stock market crash, and the other refers to the day after Thanksgiving in America, and that’s the one we’re referring to here.

Sweetwater's Black Friday sale always presents rich pickings for guitarists, as potentially thousands of products will be discounted. Black Friday is also a win-win for retailers and shoppers, as retailers get to shift a lot of products in a short space of time, and you get Christmas gifts and the gear you need at a discounted price. Some of the Sweetwater Black Friday deals will have huge discounts, while others will offer more modest savings.

Amazon, of course, is a major player in both the Black Friday and Cyber Monday sales, and while it’s a place to stock up on cheap headphones and smart speakers, for musical instruments we recommend heading to dedicated retailer sales, such as the Sweetwater Black Friday sale.

Sweetwater Black Friday deals 2021: What to expect

We’ve been covering the Sweetwater Black Friday sale for many years now, so we know from past experience that this is one musical retailer you can rely on for really good discounts. Sweetwater has a clear, no-fuss returns policy too, which should help you feel more confident when it comes to buying gear online, whether you’re after the best budget guitar amps or the best pedalboard to get your effects in order.

Based on what we have seen from previous Sweetwater Black Friday deals, there will be savings on acoustics and electrics, plus amps, strings and a range of guitar pedals like looper pedals and distortion pedals. There may well be discounts on the basics too, such as guitar cables and various guitar straps. Recording software and microphones are a more recent addition to the Sweetwater Black Friday offering, so if you're looking to lay down some tracks in the coming months, November is a good time to shop. 

Rest assured that we’ll be rounding up the biggest discounts here, as well as the Sweetwater Black Friday sale offers that, while not monstrously huge, are still worth buying because of the immense quality of the product involved.

We’ll be updating this article with all the early Sweetwater Black Friday deals, but we fully expect the majority of offers to land on Friday 27 November.

How to find the best Sweetwater Black Friday deals

As we’ll be doing all the legwork of trawling the Sweetwater Black Friday sales during the event itself, all you need to do is bookmark this page and take a look at the killer deals we’re curating for you. 

We can spot a worthy deal a mile-off, and know which ones aren’t worth snapping up, so if you haven’t shopped a Black Friday sale before, stick with us and we’ll make it easy. After all, some of these Sweetwater Black Friday deals will be time-limited, and the last thing we want is for you to panic, buy something because it’s a good price, then you figure out later that it isn’t right for you. That’s a waste of your time, right? 

For an easier life, keep your eyes peeled on this page, and read our advice below on how to prepare yourself for a big event like the Sweetwater Black Friday sale so that you’re getting what you want and need with ease.

Man shows boy how to play the acoustic guitar

(Image credit: Getty/South_agency)

Sweetwater Black Friday deals: How to prepare

Our biggest tip here is to have a think in advance about what you want or need to buy, whether you're shopping for someone else or stocking up on new gear for yourself. The Sweetwater Black Friday sale is a giant affair with potentially thousands of discounts up for grabs, so don't get lost among the rat run of deals when all you want is a brilliant new metal amp or Gibson Les Paul

Once you've made that list, it's time to do your research to find out what are the top brands and products within that area. Feel free to use our expert buyer's guides and reviews for your research, as we are constantly reviewing the latest and greatest kit and updating our buyer's guides. We've highlighted some of the most popular guides below. 

Lastly, check the RRP of the product you're hoping to find a Sweetwater Black Friday deal on to ensure that you are getting a good discount. Sweetwater is a trusted retailer so you're in safe hands here.

Sweetwater Black Friday deals: Last year's best deals

Last year's Sweetwater Black Friday sale was pretty much unrivalled for awesome offers and big discounts (of up to 80%, no less) off big brands.

Some of our favorite deals included $270 off the mighty Supro Blues King 12 1x12" amp, while the awesome Vox AC30S1 1x12" combo amp was available with a sweet $200 discount.

For effects fans there was big percentage savings to be had on pedal from JHS, Earthquaker Devices, Keeley and loads more. 

On the guitar front, Guitar World readers couldn't get enough of big discounts on a range of Fender Player models. 

Here's a few more of those highlights:


Sweetwater Black Friday sale: Save up to 70%

Sweetwater Black Friday sale: Save up to 80%
Sweetwater has kickstarted its Black Friday sale with up to 80% savings off a range of guitars, amps, effects, accessories, recording gear and more. This sale ends runs through to December 6.

Guitar amps

Supro Blues King 12 1x12" Combo

Supro Blues King 12 1x12": Was $599, now $329, save $270
This single-channel, 15-watt amp comes packing a whole lotta vintage blues-rock tone. As well as the sweet valve sound, it's got an effects loop, real spring reverb, and 3-band EQ. With $270 off the asking price it's a stone-cold bargain! 

Save 15% on select Revv products

Save 15% off Revv pedals and amps
Revv's reputation for meaty, thick distortion is growing by the week. Here, Sweetwater is offering a blanket 15% off one of the biggest and best emerging names in modern heavy guitar sounds. The Revv 20/4 amp, G3 and G4 preamp/distortion pedals and G20 footswitch are all included in the deal!  

Save up to $250 off Line 6 PowerCabs

Save up to $250 off Line 6 PowerCabs
Full-range, flat response is the latest word in cabs. The Line 6 PowerCab series comprises a trio of active speaker cabs, perfect for running your modelling units or pedalboard preamps through. Choose between the PowerCab 212, 112 Plus or 112 with up to $250 off! 

Vox AC30S1 1x12" combo

Vox AC30S1 1x12" combo: Was $899, now $699, save $200
A rock 'n' roll classic for less! This 1x12" Vox AC30 will have you chiming all the way to the tone-bank this Black Friday, with its 12AX7/EL84 valves, single channel based on the AC30 Top Boost circuit, digital reverb and Celestion speaker. With $200 off, now's your chance to add this iconic sound to your arsenal.

Effects pedals

TC Electronic Ditto Jam X2 Looper

TC Electronic Ditto Jam X2 Looper: was $199, now $170
Featuring two minutes of loop time with unlimited overdubs, onboard and external mics that sense tempo from guitar strums and backbeats and loads more, the Ditto Jam X2 Looper is sure to breathe new life into your creativity.


Ernie Ball Expression Overdrive: was $149, now $74.99
Get full control over your gain levels with this expression pedal-equipped transparent overdrive pedal, now half-price at Sweetwater.


Get 15% off all Keeley pedals
The original boutique pedal modder/builder, Keeley's products have been the secret weapon under the boots of many-a-tonehound. Sweetwater is helping out the little guys this Black Friday by drawing a red line through its regular prices and making its entire Keeley stock 15% cheaper. 

Save 15% on all Earthquaker Devices products

Save 15% on all Earthquaker Devices products
Earthquaker Devices never fail to impress with its pedals, ranging from functional 'drives such as the Plumes to the weird and wonderful Rainbow Machine V2. All of Sweetwater's Earthquaker Devices pedals have been reduced by 15% this Black Friday. Click to start browsing!


Save 15% on all JHS products
JHS is one of the strongest names in 'boutique' effects. Sweetwater has snipped a quick 15% off its entire range, including the brand new 3 Series pedals, Crayon, Morning Glory V4 Overdrive, Colour Box and lots more. Prices start at just $38.25.


Positive Grid Bias Elite plugin bundle: now only $159

Positive Grid Bias Elite combo: Was $399, now $179
An all-in-one amp modeling software solution. With 100 amps, 100 effects, 18 rack processors, 18 guitars and tons more, Sweetwater has knocked a ridiculous $220 off for Black Friday 2020.

Guitar accessories

Line 6 Relay G10S wireless system: Was $349, now $249

Line 6 Relay G10S wireless system: Was $349, now $249
The best guitar wireless system you can buy got even better this year thanks to this tasty discount at Sweetwater. Wander up to 130 feet away from your pedalboard and enjoy crystal-clear 24-bit audio from this top-notch guitar accessory. And all for $100 less this Black Friday.

Guitar World Staff

Since 1980, Guitar World has been the ultimate resource for guitarists. Whether you want to learn the techniques employed by your guitar heroes, read about their latest projects or simply need to know which guitar is the right one to buy, Guitar World is the place to look.