The history of Orange in four key guitar amps

Orange Rockerverb 100
(Image credit: Future)

The roots of British amp giant Orange can be traced back to the West End of London where, in 1968, company founder Cliff Cooper opened up a small secondhand instrument store called the Orange Shop. Having painted the shopfront a dazzling psychedelic orange colour, Cliff’s new enterprise certainly caught the eye of passing guitar shoppers as they perused the wares of Soho and Tin Pan Alley. 

“Guys like Marc Bolan, Gary Moore and Paul Kossoff would sit in the shop chatting and jamming all day long,” Cliff told us. “It was part of the whole thing that was happening. They’d come in, take a guitar off the wall and plug in.”

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Rod Brakes

Rod Brakes is a music journalist with an expertise in guitars. Having spent many years at the coalface as a guitar dealer and tech, Rod's more recent work as a writer covering artists, industry pros and gear includes contributions for leading publications and websites such as Guitarist, Total Guitar, Guitar WorldGuitar Player and MusicRadar in addition to specialist music books, blogs and social media. He is also a lifelong musician.