Forget Amazon’s Prime Big Deal Days event, these 6 sales are where it’s at for guitar players today

Fender Vintera Strat on a pink gradient background

(Image credit: Fender)

Another day, another Amazon sales event. This time it’s their Prime Big Deal Days, which takes place over two days and is affectionately known as ‘Prime Day 2’ around the Guitar World office. While the rest of the world is going crazy over discounted air fryers, the only thing we care about is good deals on guitar gear. But honestly, Amazon has mostly failed us guitarists in that department (although we have spotted a couple of decent Positive Grid and Boss deals). If you’re looking for a bargain right now, the best places to shop right now are nowhere near Amazon.

So, while it’s not worth spending much time on Amazon, there are plenty of places that are currently running epic sales, including Guitar Center, Sweetwater, Musician’s Friend, Fender and IK Multimedia. We’ve rounded up the best ones below.

As we get closer to this year’s Black Friday guitar deals, you’re going to start seeing more and more discounts on the gear you love, whether that's a shred-worthy electric guitar, a classy new acoustic guitar, or a thunderous bass. We cover sales events like this year-round and we know great deals from mediocre ones.

Sweetwater Recording Month: Save on studio gear
From plugins to mics and audio interfaces, Sweetwater has earmarked September as the month they help budding producers gear up their home studios for less. With products up for grabs from Lewitt, Universal Audio, Focusrite and more, you should be able to kickstart or enhance your recording setup all while making decent savings. The sale runs through October 31.

Deal highlights:
Focusrite Scarlett 4i4 (3rd Gen): $259.99, now $219.99
Audio-Technica ATH-M50X BT2 headphones: Save $40
IK Multimedia AmpliTube 5 Max: $299.99, now $99.99

In the UK

Amazon is running it's Prime Big Deal Days sale there too, but once again the music gear offering is pretty poor. Here's where you should shop instead:

Andertons: Major PRS savings for a limited time
Thomann: Explore the latest Harley Benton deals
Gear4Music: Shop discounted Epiphones and more
PMT: Guitar deals from just £99

I'm Guitar World's eCommerce Editor. In addition to testing the latest music gear, it's my job to manage the 200+ buyer's guides on the site and help guitarists find the right gear and the best prices for them. I've been a guitar player for 30 years and a drummer for almost 20. I've worked in the music gear industry for 20 years, including 7 years as Editor of the UK's best-selling drum magazine Rhythm, and 5 years as a freelance music writer, during which time I worked with the world's biggest instrument brands including Boss, Laney and Roland.

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