Prime Day guitar deals 2025: Amazon's Big Deal Days is officially over

Amazon Prime Day 2 has traditionally always taken place at some point in October. It's not officially called Prime Day 2 though, even though most people refer to it this way. This year, Amazon's Big Deal Days will take place on the 7th and 8th of October.

You can keep tabs on all the latest Prime Day 2 news at Amazon's own Big Deal Days page. In our experience, the deals aren't isolated to just the two days of Prime Day 2, with many appearing ahead of time, and some sticking around for a few days after the event, too.

Prime Day officially ends at midnight on October 8th. But that doesn't mean there aren't still deals to be picked up after that time. Many Prime Day deals will hang around for a little bit after the end of the official sale, so if you're late to the party, you might still be able to grab hold of that discount.

If you want to take advantage of Amazon’s Prime Day guitar deals the answer is a big fat yes. Amazon always offers free trials to those who haven't used the service before, so if you were feeling tactical you could sign up for a free trial closer to the event, grab the most enticing bargains and then cancel your subscription once the items are in your hands, but we didn’t tell you to do that...

There are plenty of perks to being an Amazon Prime Member, of course, including faster delivery options, exclusive deals and access to Prime Music and Prime Video, so it could be worth becoming a fully paid up member if you're a regular Amazon shopper.

At the time of writing, a monthly Amazon Prime subscription costs $14.99/£7.99 (which you can cancel at any time) and a yearly option is $139/£79.

There's also a student tier available that currently costs $7.49/£3.99 per month or $69/£39 per year.

In 2023 and 2024, in addition to Amazon, there were great guitar discounts doing the rounds from Fender Play, Musician’s Friend and Guitar Center, plus Walmart and Best Buy on everything from beginner acoustic guitars to reverb pedals. We’re hoping for more guitar activity from retailers including Sweetwater in 2025. We heard whispers of some great guitar offers on the horizon, so watch this space.

Although it’s an Amazon invention, Prime Day has always created a buzz and gets people in the mood for a bargain. Because of this, we’re confident more retailers will get involved with great Prime Day guitar deals this year.

Last year, we also saw certain retailers offer discount codes of up to 20% on a whole range of great guitar gear.

Short answer, yes they are. Every Prime Day deal you see on this page will be a legit discount, as it's been personally checked by one of our team. We often price-check our deals on competitor sites too so you get a true picture of the actual savings you're making.