New Year, new gear: Score massive discounts in the epic Fender, Sweetwater, Guitar Center, Musician’s Friend and Positive Grid January sales

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From crazy deals on everything from Fender and Gibson to ESP, Taylor, Martin, Yamaha, PRS and more, there's never been a better time to save

New Year, new gear: Score massive discounts in the epic Fender, Sweetwater, Guitar Center, Musician’s Friend and Positive Grid January sales
(Image credit: Fender, ESP)

It’s a new year, which could mean a whole new you – well at least in terms of your guitar playing. With the overindulgences of Christmas firmly behind us, it’s time to look forward to 2024 and what our musical future could look like. Now, if you’ve committed to revamping your current rig with a new electric guitar, a giggable tube amp, or a slew of new pedals, we have the January sales for you. 

As the music retailers get ready for the year ahead, they are slashing the price of last year’s stock – which is great news for you! Sweetwater is offering some great deals with up to 40% off overstock, B-stock, and demo gear, while Guitar Center is offering big money off all things electric until January 24th. 

Fender.com: Up to 60% off

Fender.com: Up to 60% off
Fender has kicked off the year in style with healthy discounts on everything from the Aerodyne and Affinity Series to Classic Vibe, Player and the Paranormal range. So, if you're in the market for a new Fender guitar, this is the place to go.

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Guitar Center: All Things Electric Sale

Guitar Center: All Things Electric Sale
Guitars, amps, pedals, electronic drum kits and PA speakers - it's all included in this massive January sale at Guitar Center. This sale runs until the 24th, so if you spot something you like, don't hang about. 

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Sweetwater: Up to 40% off

Sweetwater: Up to 40% off
All the major brands are represented in Sweetwater's massive clearance sale. From Fender to Kramer, Friedman to Taylor there's something for everyone in this sale. You have until the 31st to get involved. 

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Musician's Friend: Warehouse Clearance Sale

Musician's Friend: Warehouse Clearance Sale
From $300 off a Gibson Les Paul to $750 off a Martin Special 18, Musician's Friend aren't messing around in this January sale. There are hundreds of products included in the sale so we implore you to take a look for yourself. 

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Positive Grid: Spark Amp & Software Sale

Positive Grid: Spark Amp & Software Sale
Looking to seriously up your amp game in 2024? Well, head over to Positive Grid now to save big all things Spark, Bias, and more. 

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Daryl Robertson
Daryl Robertson
Senior Deals Writer

Daryl is a Senior Deals Writer at Guitar World, where he creates and maintains our 200+ buyer's guides, finds the best deals on guitar products, and tests the latest gear. His reviews have been featured in prominent publications like Total Guitar, Future Music magazine, and MusicRadar.com.

During his career, he has been lucky enough to talk to many of his musical heroes, having interviewed Slash and members of Sum 41, Foo Fighters, The Offspring, Feeder, Thrice, and more. In a past life, Daryl worked in music retail. For a little under a decade, he advised everyone from absolute beginners to seasoned pros on the right gear for their needs. 

Daryl is also a fully qualified sound engineer, holding a first-class Bachelor's degree in Creative Sound Production from the University of Abertay.