Fender Acquires Bigsby

(Image credit: Future)

Today, Fender announced (opens in new tab) that it has acquired Bigsby and its assets from Fred Gretsch Enterprises.

In a press release (opens in new tab), Fender said that Bigsby will continue to operate as a standalone business under the Fender Musical Instruments Corp’s (FMIC) Speciality Brands umbrella, which also includes Jackson, Charvel, EVH Gear and Gretsch.

“We are excited to acquire Bigsby and add to our esteemed portfolio of specialty brands.” said Jeff Cary, senior vice president of FMIC Specialty Brands. “There is such a rich history with the vibratos, and a mystique around the guitars, pedals and steel instruments that is fascinating. Fred and Dinah Gretsch have been wonderful owners and we look forward to working with them to ensure a smooth transition.”

“Paul Bigsby, Ted McCarty, Dinah and Fred Gretsch and Fender Musical Instruments Corp. all have one thing in common, an unquestioning dedication to product excellence over the long haul,” said Fred Gretsch. “We congratulate team Fender on this strategic acquisition.”

Gretsch, which frequently features Bigsby vibratos on its guitars, entered into its own relationship with Fender back in 2002.

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Jackson is an Associate Editor at GuitarWorld.com. He’s been writing and editing stories about new gear, technique and guitar-driven music both old and new since 2014, and has also written extensively on the same topics for Guitar Player (opens in new tab). Elsewhere, his album reviews and essays have appeared in Louder (opens in new tab) and Unrecorded (opens in new tab). Though open to music of all kinds, his greatest love has always been indie, and everything that falls under its massive umbrella. To that end, you can find him on Twitter crowing about whatever great new guitar band you need to drop everything to hear right now.