The US guitar giant expands its roster of brand ambassadors
(Image credit: Gibson)
Legendary Bon Jovi guitarist Phil X has signed with Gibson as a brand ambassador, joining Jerry Cantrell of Alice In Chains, and moving from Framus where he had the XG signature model.
“Phil is one of the most versatile guitar players today and has an unparalleled ability to cover a wide range of music genres,” says Cesar Gueikian, Chief Merchant Officer of Gibson. “Phil is one of my favorite songwriters and entertainers and everyday he inspires fans of all generations to pick up a guitar and play. Above all, Phil is a wonderful person, a friend and I see him joining our Gibson family as coming home.”
I love Les Pauls, Explorers and Flying Vs, so I feel fortunate to finally be with Gibson
The move coincides with Phil X & The Drills new album, Stupid Good Lookings Vol. 2, which features a different drummer on each song including Tommy Lee, Taylor Hawkins, Liberty Devitto, Kenny Aronoff and Ray Luzier.
Gibson sat down with the newly appointed brand ambassador to welcome him to the fold.
A photo posted by @philx1111 on Jan 19, 2020 at 3:51pm PST
Welcome to Gibson. How do you like your new Explorer/SG/Les Paul?
“Thank you. I’m very partial to the SG style, but I love the neck of the '58 Les Paul and a thicker body, so my hope is to marry the two into a balanced dream guitar. Plus, I love Les Pauls, Explorers and Flying Vs, so I feel fortunate to finally be with Gibson.”
What is your personal history with Gibson guitars?
Get The Pick Newsletter
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
“I’ve owned and played many over the years. It’s funny, when I was a budding session guitar player in LA, I had to borrow a Les Paul from a friend to go record Alice Cooper’s Brutal Planet record. Now I have a few (haha).
The KISS perfect lineup was a Gibson bass, Ace’s LP and Paul’s Flying V. Man… I really wanted a V after that
"Most of the guitars recorded on Daughtry’s first record were a ’59 double-cutaway Jr and a mid ‘60s Trini Lopez. On the 2017 Bon Jovi This House Is Not For Sale tour, I tried my Explorer for 'Lay Your Hands On Me' one night and bam!, it had to be that guitar every night.”
What Gibson artists inspired you to play and who might still inspire you today?
“Of course, it was Jimmy Page and the Les Paul. The KISS perfect lineup was a Gibson bass, Ace’s LP and Paul’s Flying V. Man… I really wanted a V after that. Now, what I love seeing is super old pictures of Eddie Van Halen rocking a Les Paul. Just completely on fire and blowing minds without a whammy bar.”
You teased a new Gibson SG on Instagram. Tell us about this guitar. What is it?!
“That is actually a 1964 Custom Shop SG I saw at the showroom in Nashville in August. It didn’t catch my eye. It punched it. That finish looks like a delicious apple. The neck is fatter than usual too. I played it with Jovi in South America last September, but as I’m getting ready to really dig into the company as well as do a Drills tour in March, I had to personalize it.
A photo posted by @philx1111 on Jan 9, 2020 at 3:08pm PST
"I put an Arcane PX100 (a P90 style pickup in a humbucker housing) in the bridge position, pulled the neck pickup out (and replaced it with a DC action figure) and just ran one volume and one tone. This is my 'pre sitting down with the Luthier at Gibson and throwing around ideas for a signature' Phil X machine and it kicks ass!"
How do you go about choosing a guitar that will be appropriate for the demands of playing in Bon Jovi?
“Of course, each guitar has to suit each song. For most of the catalogue, anything that simply produces a great rock tone works. It’ll be harder to pick what not to play. i.e.: Bed Of Roses... do I want to play a 57 Custom Shop Gold Top or a natural ES-355? It’ll be a blast putting guitars to songs. I’m actually excited to dig into that process.”
If you only had one instrument to play for the entire gig, what would it be and why?
“If it’s a Drills gig, the 1964 Custom Shop personalized SG mentioned above because of its simplicity and all the tones at my fingertips with just one volume dialing in the anger of the PX100 that rolls back to a chime.
For Jovi, there’s a little more demand covering a 30-year career. Probably an ES-335 with Filter'Trons and coil tapping options. You can get pretty much anything out of a workhorse like that.”
Sam was Staff Writer at GuitarWorld.com from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.
