Fender fined £4.5 million for illegally preventing online price discounts

(Image credit: Future)

The UK's Competition and Markets Authority has fined Fender Europe £4.5 million for breaking competition law by preventing online retailers from discounting its guitars.

From 2013 to 2018, the CMA reports that Fender required its guitars to be sold at or above a minimum price. This is an illegal practice, also known as resale price maintenance.

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Sam Roche

Sam was Staff Writer at GuitarWorld.com from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.